Experience West Sussex | Toolkits for tourism SMEs

In early 2020, Experience West Sussex commissioned me to write a series of toolkits to support tourism SMEs and microbusinesses in West Sussex.

The toolkits cover: Grow your tourism business, Marketing on a budget, Digital tourism, Sustainability and greening your business, Start a tourism microbusiness and Make your tourism business dog friendly. Half-way through the project, like much of th tourism industry, we pivoted to include the Surviving the impact of coronavirus toolkit. 

All the toolkits include case studies based on interviews with various tour operators, accommodation owners, tour guides and visitor attractions. Conducting these interviews during the most challenging year the industry has faced has been one of the most rewarding parts of my career to date.