VisitEngland | Content project management

Managed multi-channel, consumer-facing content, including a celebrity video and Instameets as freelance content project manager for English Tourism Weeks 2018 and 2019.

This included planning and writing itineraries for influencers and press, for the VisitEngland press team, to support Tourism Superstar and #MyMicrogap campaigns.

I also worked with several DMOs and local IGERs groups to coordinate more than 10 Instameets per ETW. In 2019, the campaign was aligned with #MyMicrogap. It reached over 2.1m people and generated over 200,000 likes and 7,000 comments. Over 900,000 of the reach came from just the weekend of the Instameets (Fri-Tues). The 2019 series helped generate dozens of images aligned with #MyMicrogap campaign’s visual identity.